I shop, therefore I am, is a slogan by Barbara Kruger, an artist who has something to say about the materialistic world and rising consumerism. Though this slogan was originally created in 1987, it has never rung more true for the present generation. It says, we are what we shop. We buy clothes that are trendy (and look as if they have come right off the runway) at a bargain price and can be thrown away after a few months of use. Going by this slogan, we are nothing but fast, cheap, and disposable. In fact, a Cambridge University study reveals that we buy four times more than what we did in 1980. This means, we are getting rid of that much stuff every year to make space in our closet for the “latest” fashion.